Inclusion of Roma models in Footshop
In 2023, Footshop decided to focus on the inclusion of young Roma men and women in its brand activities. We shot up to four major visual campaigns featuring young Roma men in leading roles. At the same time, we included Roma models in the production of product photos for our e-commerce platform. Together with Footshop, we believe that even a small step, like featuring minority representatives in product photos, can significantly contribute to their integration into society. You can find the individual campaigns and lookbooks below.
adidas Rivalry by Footshop
model: Miroslav Balogh aka Spunkey BKP
foto: Kubo Krížo
